Press Release
Copenhagen, June 24th 2009

Hasselblad’s precious customer magazine VICTOR by Hasselblad wins second straight BCP Award

VICTOR by Hasselblad is reaping one award after another for its creators: After winning the highly coveted glass BCP trophy last year, Scandinavian-based camera maker Hasselblad has now won the plaudit again in 2009.

Since June 24, 2009, all Hasselblad customers have once again been given bona fide proof that their customer magazine has just the same excellent qualities to show for itself as the world‘s leading photographic products made by Hasselblad. “This large format magazine is also bigger than life in terms of quality, with daring pictures and unusual subjects which are perfectly staged using a clear layout,” says Forum Corporate Publishing about VICTOR by Hasselblad. The award citation describes VICTOR as “the perfect image magazine for one of the world’s leading camera brands – a successful blend of aesthetics and information.”

With 600 magazines applying, the BCP Award is the major European competition for corporate publications. Together with the leading industry magazines acquisa, Horizont, w&v and Swiss Werbewoche, the Forum Corporate Publishing has been commending the best corporate publications since 2003. The jury consisting of 120 journalists, art directors, marketing, corporate and internal communications directors, print and direct marketing experts chooses award winners in a total of 27 categories. This
marks the fifth time that VICTOR by Hasselblad has been a first-place winner in an im portant European or international industry competition since it first appeared in September 2006. At the BCP awards ceremony held under the patronage of Germany’s Economics Minister zu Guttenberg at the Berlin Hotel Maritim, VICTOR by Hasselblad publisher Stephan Bittner received the golden certificate in the B2C category as well as garnering the coveted crystal trophy, considered the “Oscar award” in corporate publishing. “The praise expressed by our customers and by winning these great prizes is what our team feels is the most rewarding,” says the Managing Director of the Hamburg publisher, Center of Service, “and genuinely motivates us to even outdo ourselves for
the next issues of the magazine.” This kind of effort can really pay off. For, if VICTOR by Hasselblad should receive the BCP trophy once again, the magazine will be honored by induction into the BCP Hall of Fame in recognition of its consistent quality performance in the corporate publishing field.

You can find further information at www.victorbyhasselblad.com or send an email to:
info@victorbyhasselblad.com

Logo BCP Award 2009

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